Privacy Policy

Last updated: 3 October 2026

This Privacy Policy explains how Amchi Matrimony ("we", "us") collects, uses, shares and protects your personal data when you use our website and mobile app. By registering, you consent to this processing for the purposes described below. This policy is published in accordance with the Digital Personal Data Protection Act, 2023 and the Information Technology Act, 2000 and its rules.

1. Information We Collect

• Profile details you provide: name, date of birth, gender, marital status, religion, community/caste, mother tongue, education, profession, income range, family details, location, photographs, a description about yourself and your partner preferences.
• Contact details: email address, mobile number and, if you choose, WhatsApp number and address.
• Verification documents: identity or other documents you upload so we can verify your profile.
• Activity: interests sent and received, profile views, shortlists, photo requests and messages on the platform.
• Payment details: the plan you buy and the payment reference. Card, UPI and bank details are handled by our payment partners — we never see or store them.
• Technical data: IP address, device and browser type, pages visited, login times, and cookies (see section 7).

Religion, community and photographs are sensitive. We use them only to help you find a suitable match, and you control who sees your photos (section 5).

2. How We Use Your Information

• Create and manage your profile, and show it to other registered members looking for a match
• Suggest matches based on your preferences
• Let members express interest, request photos and contact each other according to your settings
• Send you service messages: login codes, verification, interests, match suggestions and reminders (you can switch off non-essential emails at any time)
• Process membership payments
• Keep the platform safe: verify profiles, prevent fraud and misuse, and respond to reports
• Understand how the service is used and improve it
• Meet legal obligations

3. Who Can See Your Information

Your profile is visible to other registered members of Amchi Matrimony. Your contact details are shared only according to your privacy settings and accepted interests. Your photos follow the photo privacy you choose. We do not sell your personal data.

We share data only with service providers who help us run the platform, under confidentiality obligations and only for that purpose:

• Website hosting and email delivery providers
• Payment gateways (for example Razorpay, PhonePe) to process payments
• Google (Firebase) for app notifications
• Google Analytics and Meta (Facebook) for website analytics and advertising measurement (section 7)

We may also disclose information when required by law, a court order or a government authority, or to protect the safety of our members.

4. How Long We Keep Your Data

We keep your data while your account is active. If you delete your account, we remove your profile from the platform and delete or anonymise your personal data within 90 days, except where we must keep certain records for longer by law (for example payment records).

5. Your Choices and Rights

• Access and correct: view and edit your profile at any time.
• Photo privacy: choose who can see your photos — everyone, only members whose interest you accept, or only members whose photo request you approve.
• Hide your profile temporarily from search.
• Email choices: unsubscribe from reminders and match emails using the link in any email or in your settings.
• Delete your account and personal data.
• Withdraw consent and raise a grievance with our Grievance Officer (section 9).

6. Security

We protect your data with encrypted connections (HTTPS), encrypted passwords, access controls and regular backups. No online service can be 100% secure, so please keep your password private and report anything suspicious to us.

7. Cookies and Analytics

We use essential cookies to keep you logged in and remember your preferences. We also use analytics and advertising cookies from Google Analytics and Meta (Facebook) to understand how visitors use Amchi Matrimony — for example which pages are visited and whether registration was completed — and to measure our advertising. These services receive technical information such as pages visited, device, browser and approximate location; they never receive your profile details, name, phone number, email address or photos. You can block these cookies in your browser settings without affecting how the site works.

8. Age

Amchi Matrimony is only for adults aged 18 and over. We do not knowingly collect data from anyone under 18; such accounts are removed when found.

9. Grievance Officer

For any question, request or complaint about your data or this platform, contact our Grievance Officer:

Leslie Aroza
Email: [email protected]

We acknowledge complaints within 24 hours and resolve them within 15 days.

10. Changes to This Policy

We may update this policy from time to time. We will post the new version on this page with a new "Last updated" date, and notify you of important changes.